Producer Sean Cole heads to Toronto to see if it was true what he heard: that lots and lots of the bartenders who used to serve him drinks there were on coke at the time. Then Sean takes Ira through a catalogue of the various professions in which people tend to get high.
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Salesman Jason Mascia has the most sales of anyone this month, as usual. Sean Cole spent a week with him watching how he does it.
Sean Cole visits Chad's Trading Post in Southampton, Massachussetts. One person who works there wears a shirt that says "Chad's Brother;" other shirts say "Chad's Best Friend," "Chad's Cousin," "Chad's Father." Pictures of Chad are everywhere.